The full website URL (e.g., https://www.example.com)

The unique ads campaign ID (e.g., V7FHcp8weDA)

The referrer (e.g., google, newsletter)

Marketing medium (e.g., cpc, banner, email)

Product, promo code, or slogan (e.g., spring_sale). One of campaign name or campaign id is required.

Identify the paid keywords (e.g., V7FHcp8weDA)

Use to differentiate ads (e.g., Use to differentiate between similar ads in the same campaign)