The full website URL (e.g., https://www.example.com)

The unique ads campaign ID (e.g., V7FHcp8weDA)

The referrer (e.g., google, newsletter)

Marketing medium (e.g., cpc, banner, email)

Product, promo code, or slogan (e.g., spring_sale). One of campaign name or campaign id is required.

Identify the paid keywords (e.g., V7FHcp8weDA)

Use to differentiate ads (e.g., Use to differentiate between similar ads in the same campaign)

Generated UTM Link