view item list - Articles, Ideas and Inspiration!

A helpful blog for web analysts, trying to make sense of marketing with view item list, tag manager, analytics and tracking scripts.

GA4 ViewItemList Event on Shopify using Google Tag Manager

This blog post will guide you through configuring the "View Item List" event in Google Analytics 4 (GA4) using Google Tag Manager for your Shopify store. This new event, introduced in e-commerce tracking, resembles the impression event from Universal Analytics. GA4 simplifies the process, making it more intuitive to build different reports.

2023-11-28

Tracking View Category Events in Facebook Pixel Using Google Tag Manager and Shopify

How you can effectively track "View Category" events in Facebook Pixel. This capability is crucial for understanding user engagement on category pages of your website and can be pivotal for creating targeted audiences or data-related events. We'll be utilizing Google Tag Manager and a Shopify store for this project.

2023-11-17

Facebook Pixel Setup for Your Shopify Store

Welcome to our comprehensive guide on configuring the Facebook Pixel for your Shopify store. This easy-to-follow tutorial is designed to help you track key events like PageViews, ContentViews, AddToCart, BeginCheckout, and Purchase across your sales funnels with a simple one-click solution.

2023-11-09