A helpful blog for web analysts, trying to make sense of marketing with view-item-event, tag manager, analytics and tracking scripts.
Discover how to configure the GA4 View Item event on your Shopify store using Google Tag Manager. This step-by-step guide covers everything from setting up the data layer to verifying event tracking in GA4 for effective ecommerce analytics.
Learn how to configure Google Tag Manager on your WooCommerce store to track view item list conversion actions. This guide covers setting up Google Tag Manager, adding the necessary data layers, and ensuring accurate event tracking for better Google Ads targeting.
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