view cart - Articles, Ideas and Inspiration!

A helpful blog for web analysts, trying to make sense of marketing with view cart, tag manager, analytics and tracking scripts.

WooCommerce Facebook Pixel: View Cart Ecommerce using DataLayer & Google Tag Manager

Learn how to configure the Facebook Pixel View Cart event on your WooCommerce store using Google Tag Manager. This comprehensive guide covers setting up Google Tag Manager, adding the necessary data layers, and ensuring accurate event tracking for better Facebook Ads targeting.

2024-06-07

Tracking TikTok Pixel View Cart Events on Shopify with Google Tag Manager

In this blog post, we delve into the methods for effectively tracking View Cart events in Shopify stores using Google Tag Manager. Understanding these events is essential for analyzing customer engagement and shopping cart behavior. It provides valuable insights into how customers interact with their carts, which is key to enhancing the shopping experience, increasing engagement, and formulating targeted marketing strategies.

2023-12-13

Mastering Cart Tracking in Shopify with Google Analytics 4 using GTM

Welcome to our detailed guide on configuring the "View Cart" event in Shopify using Google Analytics 4. This functionality is a game-changer for e-commerce reporting, allowing you to track how many visitors are engaging with your cart page and the items they're considering purchasing. Let's dive into the process.

2023-11-08