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A helpful blog for web analysts, trying to make sense of marketing with tutorial, tag manager, analytics and tracking scripts.

Implementing TikTok Ads and Pixel Tracking on Shopify with Google Tag Manager

TikTok Ads and Pixel Tracking are crucial for maximizing business growth on the TikTok platform. This blog post serves as a detailed guide for Shopify store owners on how to effectively integrate TikTok Ads and Pixel Tracking using Google Tag Manager, ensuring optimized ad performance and enhanced user interaction tracking.

2023-12-09

GA4 ViewItemList Event on Shopify using Google Tag Manager

This blog post will guide you through configuring the "View Item List" event in Google Analytics 4 (GA4) using Google Tag Manager for your Shopify store. This new event, introduced in e-commerce tracking, resembles the impression event from Universal Analytics. GA4 simplifies the process, making it more intuitive to build different reports.

2023-11-28

Mastering Cart Tracking in Shopify with Google Analytics 4 using GTM

Welcome to our detailed guide on configuring the "View Cart" event in Shopify using Google Analytics 4. This functionality is a game-changer for e-commerce reporting, allowing you to track how many visitors are engaging with your cart page and the items they're considering purchasing. Let's dive into the process.

2023-11-08

GA4 Purchase Event on Shopify using Google Tag Manager

The 'purchase' event in GA4 is a pivotal data point. It’s the culmination of a user's journey from a potential visitor to a confirmed buyer. Tracking this on your Shopify store provides invaluable insights, helping optimize your marketing strategies, improve your ROI, and enhance the overall user experience.

2023-11-06

GA4 BeginCheckout Event on Shopify using Google Tag Manager

In the e-commerce universe, the journey from mere interest to a committed purchase is filled with crucial touchpoints. One of the most telling moments in this journey is when a user initiates the checkout process. The 'BeginCheckout Event' in Google Analytics 4 (GA4) offers an unparalleled perspective into this decisive phase, capturing the transition of a browsing user to a potential buyer.

2023-11-03

GA4 ViewItem Event on Shopify using Google Tag Manager

The 'ViewItem Event' is more than just a number. It's an insight into what catches a user's eye, what holds their interest, and potentially, what nudges them towards making a purchase. Monitoring this event allows you to understand product performance, optimize listings, and craft targeted marketing campaigns.

2023-11-01

GA4 PageView Event on Shopify using GTM

Every page visited by a user holds a wealth of data. Tracking these visits offers insights into popular products, effective landing pages, and potential areas of improvement. By monitoring the PageView event, retailers can strategize content placement, optimize product listings, and fine-tune user experience to maximize engagement and conversions.

2023-10-31