A helpful blog for web analysts, trying to make sense of marketing with shopping-cart-analysis, tag manager, analytics and tracking scripts.
In this blog post, we delve into the methods for effectively tracking View Cart events in Shopify stores using Google Tag Manager. Understanding these events is essential for analyzing customer engagement and shopping cart behavior. It provides valuable insights into how customers interact with their carts, which is key to enhancing the shopping experience, increasing engagement, and formulating targeted marketing strategies.
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