A helpful blog for web analysts, trying to make sense of marketing with shopify-sales, tag manager, analytics and tracking scripts.
Discover the key strategies for proficiently tracking Purchase events in Shopify using Google Tag Manager, a crucial tactic for any online retailer aiming to enhance their e-commerce platform. This insightful blog post delves deep into the nuances of Purchase event tracking, offering essential tips for leveraging TikTok Pixel to gain a comprehensive understanding of customer purchase patterns. Learn how to effectively capture and analyze these pivotal moments in the customer journey, ultimately driving sales growth and refining your targeted marketing approaches.
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