purchase event - Articles, Ideas and Inspiration!

A helpful blog for web analysts, trying to make sense of marketing with purchase event, tag manager, analytics and tracking scripts.

[Shopify Customer Pixel] How to Configure GA4 Purchase Event Using Google Tag Manager

Learn how to configure the GA4 Purchase Event on your Shopify store using Google Tag Manager. This step-by-step guide explains how to set up the data layer, create custom event tags, and validate purchase tracking to optimize your ecommerce analytics.

2024-09-08

WooCommerce Facebook Pixel: Track Purchase Event using DataLayer & Google Tag Manager

Learn how to configure the Facebook Pixel Purchase event on your WooCommerce store using Google Tag Manager. This comprehensive guide covers setting up Google Tag Manager, adding the necessary data layers, and ensuring accurate event tracking for better Facebook Ads targeting.

2024-06-08

Optimizing Shopify Sales: Mastering Purchase Event Tracking with TikTok Pixel and Google Tag Manager

Discover the key strategies for proficiently tracking Purchase events in Shopify using Google Tag Manager, a crucial tactic for any online retailer aiming to enhance their e-commerce platform. This insightful blog post delves deep into the nuances of Purchase event tracking, offering essential tips for leveraging TikTok Pixel to gain a comprehensive understanding of customer purchase patterns. Learn how to effectively capture and analyze these pivotal moments in the customer journey, ultimately driving sales growth and refining your targeted marketing approaches.

2023-12-14