A helpful blog for web analysts, trying to make sense of marketing with online-retail-analytics, tag manager, analytics and tracking scripts.
In this comprehensive blog post, we explore how to effectively track Add to Cart events in Shopify stores using Google Tag Manager. Understanding and capturing these events is pivotal for e-commerce analytics, providing valuable insights into consumer purchasing behavior. Implementing accurate tracking of these events is essential for optimizing conversion rates, enhancing customer experience, and refining marketing strategies.
Need help implementing the tracking? Send us a message..!
