google tag manger - Articles, Ideas and Inspiration!

A helpful blog for web analysts, trying to make sense of marketing with google tag manger, tag manager, analytics and tracking scripts.

Tracking View Category Events in Facebook Pixel Using Google Tag Manager and Shopify

How you can effectively track "View Category" events in Facebook Pixel. This capability is crucial for understanding user engagement on category pages of your website and can be pivotal for creating targeted audiences or data-related events. We'll be utilizing Google Tag Manager and a Shopify store for this project.

2023-11-17

Shopify, Facebook Pixel & Google Tag Manager Setup for View Content! 🚀

Learn how to configure the 'View Content' event for Facebook Pixel on a Shopify store using Google Tag Manager, a key step for accurate e-commerce tracking and marketing analytics.

2023-11-13