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google tag - Articles, Ideas and Inspiration!

A helpful blog for web analysts, trying to make sense of marketing with google tag, tag manager, analytics and tracking scripts.

Mastering Cart Tracking in Shopify with Google Analytics 4 using GTM

Mastering Cart Tracking in Shopify with Google Analytics 4 using GTM

Welcome to our detailed guide on configuring the "View Cart" event in Shopify using Google Analytics 4. This functionality is a game-changer for e-commerce reporting, allowing you to track how many visitors are engaging with your cart page and the items they're considering purchasing. Let's dive into the process.

2023-11-08

GA4 PageView Event on Shopify using GTM

GA4 PageView Event on Shopify using GTM

Every page visited by a user holds a wealth of data. Tracking these visits offers insights into popular products, effective landing pages, and potential areas of improvement. By monitoring the PageView event, retailers can strategize content placement, optimize product listings, and fine-tune user experience to maximize engagement and conversions.

2023-10-31