google ads conversion tracking - Articles, Ideas and Inspiration!

A helpful blog for web analysts, trying to make sense of marketing with google ads conversion tracking, tag manager, analytics and tracking scripts.

Google Ads Purchase Event Conversion Tracking on Shopify using Google Tag Manager

In today’s video, we're diving deep into setting up e-commerce Purchase conversion tracking using Google Ads and Google Tag Manager (GTM) on your Shopify store! 🛒💻 From adding GTM container snippets to your Shopify theme to creating custom conversion actions in Google Ads, we've covered it all. We begin by ensuring our GTM container is properly firing across Shopify pages, including the crucial 'Thank You' page. Then, we move on to the nitty-gritty of configuring conversion tracking in your Google Ads account and setting up the necessary data layers for tracking purchase events. Whether you're a seasoned pro or just starting out, this step-by-step guide is designed to help you optimize your e-commerce tracking for better performance and insights.

2024-02-06

A Comprehensive Guide on Adding Products to Cart and Tracking Conversions with Google Ads and Shopify

Google Ads Dynamic Marketing is exceptionally effective in utilizing e-commerce event data, including product details, IDs, and names, for creating precise and efficient marketing strategies. By the end of this guide, you'll learn how to set up Add To Cart event tracking and transmit dynamic parameters to Google Ads.

2024-01-05

A Comprehensive Guide on Begin Checkout Conversion Tracking on Google Ads and Shopify

Google Ads Dynamic Marketing stands out for its ability to utilize e-commerce event data, such as item details, IDs, and names, to create targeted and efficient marketing strategies. By the end of this guide, you'll understand how to set up these conversion tags and send dynamic parameters back to Google Ads.

2024-01-01

Maximizing Google Ads Success for Shopify Stores: A Comprehensive Guide on View Item Conversion Tracking

Dive into the intricacies of tracking view item conversions in Google Ads for Shopify stores. This comprehensive guide covers everything from setting up Google Tag Manager on your Shopify site to scripting and firing data layers for enhanced tracking. Learn how to create conversion actions in Google Ads and apply them to your campaigns for refined ad targeting and improved e-commerce performance. Essential reading for anyone looking to optimize their online store's marketing strategy.

2023-12-19