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A helpful blog for web analysts, trying to make sense of marketing with google ads, tag manager, analytics and tracking scripts.

How to Track Purchase Events on Your WooCommerce Store Using Google Tag Manager and Google Ads

How to Track Purchase Events on Your WooCommerce Store Using Google Tag Manager and Google Ads

Learn how to configure Google Tag Manager on your WooCommerce store to track purchase events. This guide walks you through setting up GTM, configuring data layers, and ensuring accurate event tracking for effective Google Ads campaigns.

2024-08-17

How to Set Up Google Tag Manager and Track Begin Checkout Conversion Actions on Your WooCommerce Store

How to Set Up Google Tag Manager and Track Begin Checkout Conversion Actions on Your WooCommerce Store

Learn how to configure Google Tag Manager on your WooCommerce store to track begin checkout conversion actions. This guide covers setting up Google Tag Manager, adding the necessary data layers, and ensuring accurate event tracking for better Google Ads targeting.

2024-07-28

How to Set Up Google Tag Manager and Track View Cart Conversion Actions on Your WooCommerce Store

How to Set Up Google Tag Manager and Track View Cart Conversion Actions on Your WooCommerce Store

Learn how to configure Google Tag Manager on your WooCommerce store to track view cart conversion actions. This guide covers setting up Google Tag Manager, adding the necessary data layers, and ensuring accurate event tracking for better Google Ads targeting.

2024-07-27

How to Set Up Google Tag Manager and Track Add to Cart Conversion Actions on Your WooCommerce Store

How to Set Up Google Tag Manager and Track Add to Cart Conversion Actions on Your WooCommerce Store

Learn how to configure Google Tag Manager on your WooCommerce store to track add to cart conversion actions. This guide covers setting up Google Tag Manager, adding the necessary data layers, and ensuring accurate event tracking for better Google Ads targeting.

2024-07-26

How to Set Up Google Tag Manager and Track View Item List Conversion Actions on Your WooCommerce Store

How to Set Up Google Tag Manager and Track View Item List Conversion Actions on Your WooCommerce Store

Learn how to configure Google Tag Manager on your WooCommerce store to track view item list conversion actions. This guide covers setting up Google Tag Manager, adding the necessary data layers, and ensuring accurate event tracking for better Google Ads targeting.

2024-07-25

How to Set Up Google Tag Manager and Track View Item Conversion Actions on Your WooCommerce Store

How to Set Up Google Tag Manager and Track View Item Conversion Actions on Your WooCommerce Store

Learn how to configure Google Tag Manager on your WooCommerce store to track view item conversion actions. This guide covers setting up Google Tag Manager, adding the necessary data layers, and ensuring accurate event tracking for better Google Ads targeting.

2024-07-24

How to Set Up Google Tag Manager and Track Page View Events on Your WooCommerce Store

How to Set Up Google Tag Manager and Track Page View Events on Your WooCommerce Store

Learn how to configure Google Tag Manager on your WooCommerce store to track page view events. This guide covers setting up Google Tag Manager, adding the necessary data layers, and ensuring accurate event tracking for better Google Ads targeting.

2024-07-23

Google Ads Purchase Event Conversion Tracking on Shopify using Google Tag Manager

Google Ads Purchase Event Conversion Tracking on Shopify using Google Tag Manager

In today’s video, we're diving deep into setting up e-commerce Purchase conversion tracking using Google Ads and Google Tag Manager (GTM) on your Shopify store! 🛒💻 From adding GTM container snippets to your Shopify theme to creating custom conversion actions in Google Ads, we've covered it all. We begin by ensuring our GTM container is properly firing across Shopify pages, including the crucial 'Thank You' page. Then, we move on to the nitty-gritty of configuring conversion tracking in your Google Ads account and setting up the necessary data layers for tracking purchase events. Whether you're a seasoned pro or just starting out, this step-by-step guide is designed to help you optimize your e-commerce tracking for better performance and insights.

2024-02-06

Google Ads Remarking: Purchase Event Tracking on Shopify using Google Tag Manager

Google Ads Remarking: Purchase Event Tracking on Shopify using Google Tag Manager

Discover how to supercharge your Shopify store with Google Ads Remarketing Tags for Purchase Event in shopify using Google Tag Manager. In this comprehensive tutorial, we delve into setting up dynamic remarketing tags for your Shopify store, specifically focusing on the crucial purchase event. Learn step-by-step how to embed the tracking script, test your setup, and ensure your ads are perfectly targeted.

2024-02-05