ecommerce tracking - Articles, Ideas and Inspiration!

A helpful blog for web analysts, trying to make sense of marketing with ecommerce tracking, tag manager, analytics and tracking scripts.

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WooCommerce Facebook Pixel: View Category Ecommerce using DataLayer & Google Tag Manager

This blog post is for you if you want to target specific audiences with Facebook Ads or segment your website visitors based on the categories they browse. In this guide, we'll walk you through configuring the View Category event for Facebook Pixel using Google Tag Manager (GTM).

Google Ads Remarketing: View Item event for Shopify using Google Tag Manager

This comprehensive guide delves into the nuances of integrating Google Ads Dynamic Marketing with Shopify. Learn how to set up Google Tag Manager, configure data layers, create and track conversion actions in Google Ads, and ensure accurate data transmission for effective remarketing. Essential for those seeking to enhance their e-commerce strategies with precise analytics and targeted advertising.

Tracking Pageview event on Shopify using Google Tag Manager and Facebook Pixel.

In our latest tutorial, we dive into the process of integrating Facebook Pixel with your Shopify store using Google Tag Manager. This approach is particularly useful if you're experiencing issues with Shopify's native Facebook and Instagram app tracking.

A Comprehensive Guide on Begin Checkout Remarketing Tracking on Google Ads and Shopify

In this guide, we explore the process of setting up a remarketing tag for the 'begin_checkout' event in Google Ads, using a data layer script on your Shopify store. We'll walk through creating a conversion action in Google Ads and configuring the remarketing conversion tag in your Google Tag Manager container. Before we start, ensure that your Google Tag Manager container is correctly firing on all pages of your Shopify store.