A helpful blog for web analysts, trying to make sense of marketing with e-commerce, tag manager, analytics and tracking scripts.
Seamlessness and simplicity are at the heart of native integrations. By leveraging Shopify's built-in features with GA4, store owners can bypass the often complex and technical aspects of third-party tools, ensuring a smoother, error-free analytics setup. This direct integration offers a more reliable data stream, tailored specifically for the Shopify ecosystem.
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