datalayer - Articles, Ideas and Inspiration!

A helpful blog for web analysts, trying to make sense of marketing with datalayer, tag manager, analytics and tracking scripts.

UA Ecommerce and Data Layer for GTM - Training Session 001

In this session we have discussed few topics such as naming conventions for Google tag manager variables, tags and triggers. We have also discussed ecommerce tracking for universal analytics using the standard documentation of Google tag manager from the developer docs.

2022-11-24