A helpful blog for web analysts, trying to make sense of marketing with checkout-optimization, tag manager, analytics and tracking scripts.
This detailed blog post discusses the strategies for tracking Initiate Checkout events in Shopify stores using Google Tag Manager. Capturing these events is crucial for understanding the checkout process and enhancing e-commerce analytics. It offers insights into customer progression from cart to checkout, aiding in optimizing the checkout experience, improving conversion rates, and developing effective marketing tactics.
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