A helpful blog for web analysts, trying to make sense of marketing with add to cart event, tag manager, analytics and tracking scripts.
Learn how to configure the GA4 Add to Cart event on your Shopify store using Google Tag Manager. This comprehensive guide walks you through setting up the data layer, creating event tags, and verifying tracking for improved ecommerce analytics.
2024-09-05
Learn how to configure Google Tag Manager on your WooCommerce store to track add to cart conversion actions. This guide covers setting up Google Tag Manager, adding the necessary data layers, and ensuring accurate event tracking for better Google Ads targeting.
2024-07-26