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A helpful blog for web analysts, trying to make sense of marketing with add payment info, tag manager, analytics and tracking scripts.

[Shopify Customer Pixel] How to Track Shopify Add Payment Info Event Using Google Tag Manager and Facebook Pixel

Learn how to track the Shopify Add Payment Info Event using Google Tag Manager and Facebook Pixel. This detailed guide covers setting up data layers, configuring event tags, and ensuring pixel tracking for better eCommerce insights.

2024-11-14

GA4 AddPaymentInfo and AddShippingInfo Event on Shopify using Google Tag Manager

In this blog, we're going to explore how you can effectively track 'Add Payment Info' and 'Add Shipping Info' events on your Shopify store for Google Analytics 4 (GA4) using Google Tag Manager (GTM). This process is crucial for e-commerce analytics, helping you understand your customers' journey through your online store.

2023-11-07