Web Analytics Roadmap

Explore the essential skills and tools required for mastering web analytics.

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Introduction to Web Analytics.

Web Fundamentals

HTML5 structure and semantics,

CSS3 for web layout,

Responsive web design principles,

Browser rendering and DOM manipulation.

JavaScript (ES6+)

Variables, data types,

Functions and scope,

Promises and async programming,

Object-oriented programming,

JSON,

APIs,

HTTP/HTTPS protocols,

Web request lifecycle.

Tracking Concepts

Web analytics fundamentals,

Tracking methodologies,

Session tracking,

User journey mapping,

Conversion tracking principles.

Metrics and KPIs

User acquisition metrics,

Engagement metrics,

Conversion metrics,

Customer lifetime value (CLV),

Funnel analysis.

Tag Managers

Interface navigation,

Container setup,

Tag types,

Triggers and variables,

Debug mode,

Version management.

Web Analytics Platforms

Google Analytics (Universal & GA4),

Adobe Analytics,

Mixpanel,

Amplitude,

Heap,

Piwik PRO.

Advanced Analytics Features

Custom dimensions,

Custom metrics,

Enhanced eCommerce tracking,

Cross-domain tracking,

User ID tracking.

Client-Side Tracking

JavaScript event tracking,

Data layer implementation,

Custom event creation,

Performance optimization,

Browser compatibility.

Server-Side Tracking

Server-side tagging,

Cloud-based tracking solutions,

Reduced client-side load,

Enhanced privacy compliance,

Performance improvements.

Legal Frameworks

GDPR compliance,

CCPA regulations,

PECR guidelines,

Cookie consent management,

Data protection principles.

Privacy Technologies

Consent management platforms,

Anonymous tracking techniques,

Data anonymization,

Client-side vs server-side privacy.

Data Visualization

Google Data Studio,

Tableau,

Power BI,

Advanced reporting techniques,

Custom dashboard creation.

Official Certifications

Google Analytics Individual Qualification,

Adobe Analytics Certification,

Google Tag Manager Certification,

Tealium Digital Certification.