Explore the essential skills and tools required for mastering web analytics.
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Introduction to Web Analytics.
Web Fundamentals
HTML5 structure and semantics, CSS3 for web layout, Responsive web design principles, Browser rendering and DOM manipulation.
JavaScript (ES6+)
Variables, data types, Functions and scope, Promises and async programming, Object-oriented programming, JSON, APIs, HTTP/HTTPS protocols, Web request lifecycle.
Tracking Concepts
Web analytics fundamentals, Tracking methodologies, Session tracking, User journey mapping, Conversion tracking principles.
Metrics and KPIs
User acquisition metrics, Engagement metrics, Conversion metrics, Customer lifetime value (CLV), Funnel analysis.
Tag Managers
Interface navigation, Container setup, Tag types, Triggers and variables, Debug mode, Version management.