TrackingAcademy
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Project Details

E-commerce Sites:

Evans & Navabi Fashion

Cookie Consent Tool:

TrustArc

Overview

The project involved setting up a cookie consent management system for the client's e-commerce websites. The goal was to integrate a system that would comply with GDPR and other privacy regulations, ensuring that cookies were only loaded upon user acceptance.

The Challenges

The client needed to implement a cookie consent solution that was integrated with Google Tag Manager to manage user consent across multiple websites efficiently. The challenge was to do so without compromising the integrity of the client's analytics data.

Solution

I reconfigured the GTM setup for evans.co.uk and navabifashion.com to integrate with TrustArc for cookie consent management. This ensured that analytics and tracking tags would only fire after obtaining user consent, in accordance with GDPR regulations.

Outcome

The implementation was successful, with the client's websites now fully compliant with privacy laws and regulations. The analytics data integrity was maintained, and the client was able to accurately track conversion events post-implementation.

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