Mastering Shopify eCommerce Tracking
20 hours
Beginner
9 Modules
Learn how to implement comprehensive tracking solutions for your Shopify store, from basic setup to advanced integrations with major advertising platforms.
Prerequisites
- none
Course Content
Introduction to Shopify eCommerce Tracking
Module 1
Get an overview of eCommerce tracking principles and their importance for Shopify stores.
2 Lessons
1 hour
Setting Up the Data Layer
Module 2
Learn how to implement and customize the data layer for your Shopify store.
2 Lessons
3 hours
Setting Up Servers and Cloud Infrastructure
Module 3
Explore server-side tracking options and set up cloud infrastructure for your Shopify store.
2 Lessons
3 hours
Setting Up GTM Web Container
Module 4
Learn how to set up and configure Google Tag Manager for your Shopify store.
2 Lessons
3 hours
Setting Up GTM Server Container
Module 5
Explore server-side tagging with Google Tag Manager for enhanced tracking capabilities.
2 Lessons
3 hours
Google Analytics 4 Integration
Module 6
Learn how to integrate and configure Google Analytics 4 for your Shopify store.
2 Lessons
2 hours
Google Ads Integration
Module 7
Implement Google Ads tracking and conversion measurement for your Shopify store.
2 Lessons
2 hours
TikTok Ads Integration
Module 8
Learn how to implement TikTok pixel and event tracking for your Shopify store.
2 Lessons
2 hours
Facebook Pixel and Conversion API
Module 9
Implement Facebook Pixel and Conversion API for comprehensive tracking on your Shopify store.
2 Lessons
2 hours
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