Upwork Cover Letter for Web Analytics Niche
by ShahzadaAliHassan - 3rd January 2022
If you are in the niche of web analytics, struggling to get a client and considering if your cover letter is not up to the mark, then you can use this cover letter guide to improve it. I have been using this cover letter for about 9 months now and have got about 70 Jobs on Upwork, helping me earn about 8,000$ in 9 months.
Example Cover Letter:
Client Name
Starting the Cover Letter with a greeting such as “Hi” or “Hello” followed by the name of the client is appropriate. Do not use greetings such as “Hi Dear”, “Hey Sir/Madam” in case you are not able to find the name of the client.
You can find the name of the client if you will scroll down to the bottom of the Job Post and look for the client recent Job, there you can find the name of the client in feedbacks. If you failed to find the name Just use “Hi”.
Pointing out the unique thing
Point out the most peculiar thing about the job post so the client can understand you have gone through the job post thoroughly. The client has mentioned things as “I need help with...” or “what's the name of your favorite movie”.
Attaching a Video
The most import thing is providing a video link to the client, where you will be discussing all the details about their job, issues, solution and your past experience. Having a video attached to a proposal adds more value to your cover letter and it built a relationship more than words with a client.
I have seen a conversion rate of over 60% with loom video attached in the cover letter.
Tracking Browser events
Try to provide some information to the client, about the issue and the solution, if the client is interested in tracking Web browser event and hasn't provided any information of their website, i use the below message, however if they have mentioned the CMS then I remove the custom website part.
Tracking Server Events
If the client issue is only for tracking google analytics and FB pixel for browser and they are not concerned with tracking the server, then I never include information about the server tracking and conversion API. However if there is the Job involves server tracking then add the following paragraph in the cover letter.
Expected time, access required and Budget
Now you are required to give them an expected timeline, budget, and anything that you required from them. Its better to provide a budget and estimate to the client, in the cover letter so if they are going to message you. They’ll fully understand the timeline and the budget of the project.
Call to action
You can also reemphasis their needs, by using the same words, the client has used in the job title. Its also important to add some sort of a call to action, usually i find it better to invite the client for a meeting on zoom or google meets.
Reference to a similar Job
This is the closing and here you want to reinforce the client to revisit your profile where they’ll review your previous jobs. and will completely sell client’s out to your proposal.