Upwork Bidding Guide for Web Analytics Niche - P001
by ShahzadaAliHassan - 26th October 2022
Mastering Upwork Bidding:
An Orientation to Understanding Niche, Job and Process
Shahzada Ali Hassan, a Google Certified expert in GTM, UA, GA4, Pixel, Event, and Data Tracking, shares insights into the intricate world of web analytics. In a recent 60-minute YouTube presentation, Hassan introduced the various aspects that contribute to being a successful bidder on Upwork. His talk touched upon topics such as niche understanding, contract acquisition, cover letters, relevant tools, platforms, pricing, and optimization of workflows.
The Web Analytics Niche
The first area Hassan delved into was the web analytics niche, focusing on six key services that clients often need:
Google Analytics 4 (GA4) Setup and Configuration: As Hassan explained, GA4 helps clients understand their customers across devices and platforms. It provides them with comprehensive tools to comprehend the customer journey and enhance marketing ROI.
Server-Side Analytics: With the advent of ad blockers and Intelligent Tracking Prevention (ITP), it has become increasingly difficult to track users effectively. Hassan suggests implementing server-side tracking to circumvent this problem. Tools such as Google Tag Manager web and server container, along with servers hosted by Google Cloud Products (GCP) or Stape.io, prove useful for this purpose.
Google Tag Manager (GTM) Configuration: Hassan pointed out that clients usually don't hire specifically for GTM work. But, as it plays a critical role in managing different analytics tags, it often forms part of job descriptions.
Facebook Pixel and Conversion API: A crucial tool to measure the performance of Facebook ads across devices. The ads algorithm uses data sent to Facebook Pixel for optimization.
TikTok Pixel & Event API: Similar to the Facebook Pixel, TikTok Pixel tracks the performance of TikTok ads, aiding businesses targeting audiences through this platform.
Pinterest Pixel and Conversion API: For clients utilizing Pinterest Ads, the Pinterest Pixel and Conversion API are crucial for ad tracking and performance measurement.
Google Ads Conversion Tracking: This tool is a must for clients seeking to monitor the performance of their Google ads.
The Importance of Dashboards & Optimization Tools
In the latter part of his session, Hassan touched upon Data Studio and Google Optimize. He described Data Studio as a "data visualization platform that brings sets of data from various places into one location." As a free tool, it's a vital component for creating and understanding reports easily.
Google Optimize, on the other hand, allows clients to test web page variants against specific objectives. It monitors experiment results and provides insights about which variant is leading.
Streamlining Workflow & Optimization
Concluding his session, Hassan discussed workflow optimization, shedding light on RSS Feeds and browser structure. He emphasized linking Upwork jobs with RSS Feeds to streamline the bidding process on the platform.
Conclusion
With a deep understanding of these elements, you can navigate the world of Upwork bidding with greater ease and efficacy. By harnessing the potential of these analytics tools and optimizing your workflow, you can establish a successful bidding strategy, secure valuable contracts, and contribute to your clients' business growth.