UA Ecommerce and Data Layer for GTM - Training Session 001

by ShahzadaAliHassan - 24th November 2022


This is a 2-hour live training session for the internal team helping them get a better understanding of web analytics and how Google tag manager works.


In this session we have discussed few topics such as naming conventions for Google tag manager variables, tags and triggers. We have also discussed ecommerce tracking for universal analytics using the standard documentation of Google tag manager from the developer docs.

Links to UA DataLayer

Links to GA4 DataLayer

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