Custom Report for facebook ads in UA
by ShahzadaAliHassan - 30th November 2021
To track the traffic acquisition for Facebook ads on UA for iOS14+ users using custom reports in universal analytics . In this article, we will walk through the steps to create a custom report and filter the data to view the transactions and analyze the performance of the FB Ad campaigns.
Origin of the issue
As a result of iOS14 changes, advertisers running campaigns will be affected by limitations on data sharing. The user can opt-out or opt-in of the tracking, either way, the source of the traffic is lost. To set up the UTM parameters on Facebook, follow the link:
- Facebook dynamic URL UTM parameters for iOS14 updates
- Google Ads URL suffixes for dynamic UTM parameters
Custom UA Report
Once, the UTMs have been published in the Facebook ads manager, it takes google analytics 24hours to process the data into a report. however we can process and set up the reports. Go to Customization> Custom Reports> New Custom Reports.
Dimensions and Metrics
Switch the TYPE from 'explorer' to 'flat table'. Under the first column of DIMENSION, click on the + icon next to DIMENSIONS to add the "campaign", "ad content", "keyword" and "medium" DIMENSIONS to the report. To add METRICS to the report click on the + icon next to METRICS to add the "sessions", "page views", "transactions", and "revenue".
Filters
To only see the Facebook sales, click on the + icon next to FILTERS, where "source", "Regex", "FacebookAds" that will only show the values from the source setup in this article.
Final Report
Once everything is set up, wait for 24hours for some data to be processed and then you can check the performance of the Facebook Ads campaign in UA.
